Shop Local: Paper & Clay

Memphis is overflowing with talented, creative artisans, and one of my favorites to visit is Brit McDaniel, founder and owner of Paper & Clay. Founded in 2013, Paper & Clay is both a modern, handmade ceramics brand, and a cute brick & mortar gift shop located downtown at 535 S. Main Street.

In addition to her own handmade wares, Brit has curated a beautiful gift shop filled with indie brands and products that compliment her Scandinavian + Mid-Century design aesthetic.

Owner Brit in her shop
Kim Thomas
Paper & Clay Shop Interior
Kim Thomas
exterior of Paper & Clay
Kim Thomas

Given the level of detail that goes into her work, her design aesthetic is reflected in her space as well: muted walls, wood furnishing, and drenched in gorgeous, natural light. I popped in recently to catch up with Brit and take a tour of her studio that’s located in the back. 

Q&A with Ceramics Shop Owner Brit McDaniel

Kim: How long has Paper & Clay been open/in business? 

Brit: I opened our retail shop on South Main two years ago, but May 2023 will mark 10(!) years for Paper & Clay!

Kim: Why Downtown/South Main Street for your location? 

Brit: I've always been attracted to the architecture and the feel of South Main. It was bittersweet to leave Midtown after so many years, but I needed more space to grow my studio and 525 South Main was filled with natural light and just the perfect spot. There is so much going on down here now, you can easily spend an entire day on South Main.

collage of things at Paper and Clay
Kim Thomas
Paper & Clay Brit in action
Kim Thomas
Paper&Clay Memphis bag
Kim Thomas

Kim: What do you feel makes Paper & Clay different from other specialty shops/businesses? 

Brit: I think there are many things that set us apart. First, Paper & Clay ceramics are all made right here in our building! My small team and I work hard to create pottery that is beautiful, functional, and adds something special to our daily routines. 

When it comes to our retail shop, we carry brands that I personally love and support. You won't find anything here that I wouldn't buy for myself. I believe that curated shops should have their own personality and add to the vibe of a neighborhood. Our customers know that when they shop here they are not only supporting my life as a potter and my team, but the vitality of Memphis.

Kim: What’s your favorite part about owning this business?

Brit: Well, I'm NEVER bored. :) But If i have to pick one thing: it's the freedom to work in a way that aligns with my values. We make decisions based on our pottery and our team first. It may not make me the most wealthy, but I love my team and look forward to coming to work everyday.  

notebooks, planners, etc at Paper & Clay
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Paper & Clay beard oil
Kim Thomas
Collage of images of Paper & Clay
Kim Thomas
paper and clay zodiac necklace
Kim Thomas

Kim: Any special events or upcoming classes happening that we should know about? 

Brit: We don't offer classes here (shoutout to Belltower for all of your pottery class needs!) but we often have events and pop-ups with other artists! We have several new things up our sleeves in November, and readers can follow me @britmcdaniel for exact dates and details. 

Kim: How can people shop with you/keep up with what’s happening with the boutique?

Brit: The best way to keep up is to join our email list (no spam, we promise!) and to follow along on Instagram. We post regularly with behind-the-scenes videos, process photos, promos and more. We're open Thursday - Monday every week (closed on Tuesday & Wed). We're also happy to schedule appointments if you need to pop in before or after work. Just give us a call!


Paper & Clay
525 S Main St
Memphis, TN 38103

Sunday: 12pm-4pm
Monday: 9am-1pm
Tuesday-Wednesday: Closed
Thursday-Friday: 11am-5pm
Saturday: 10am-4pm

Keep up with Paper & Clay:

bowls by Paper & Clay
Kim Thomas
shelf displaying items in store
Kim Thomas

About the Author

Kim Thomas is a lifestyle blogger and photographer based in Memphis, TN. Launched in September 2010, her blog KP Fusion provides fashion, style and beauty tips with a little Memphis flavor thrown in. The goal with her blog is to keep you in the know about the cool happenings in the city and beyond, and she’s partnered with brands like Macy’s, Ulta Beauty, and Loft to help inspire others to be creative and take on beauty and fashion on their own terms.

She specializes in lifestyle photography for small businesses, interiors designers creatives + influencers; her work has been featured in Architectural Digest, HGTV Magazine and on House Beautiful, My Domaine, and Apartment Therapy. “Real life, but prettier.” is her focus with visual storytelling while helping her clients bring their brand visions to life. 

Describe your perfect Memphis day:

Grab a latte + pastry from Park + Cherry while at the Dixon seeing an exhibition, stop by a few local boutiques to shop, grab lunch at Libro in Laurelwood, dinner at Catherine & Mary’s, live music at Overton Square, nightcap at Inkwell.

Your most memorable Memphis moment:

Hearing The Roots and The Isley Brothers play at The New Daisy Theater. 

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