Shop Local: 17 Berkshire

I live for a vanilla latte and lavender macaron, and there’s nothing quite like grabbing one from 17 Berkshire. Inspired by watching her mother sew and bake while growing up, owner Nuha Abuduhair started 17 Berkshire out of her home in 2015 before opening her own business in Overton Square the Summer of 2018. The patisserie’s bright aesthetic, with marble table tops and wainscotting on the wall, is an instagrammer’s dream.

Owner of 17 Berkshire stands in front of treats display case smiling for photo

Kim Thomas

Multi-colored macaroons sit on a display shelf

Kim Thomas

In addition to lattes and scratch baked pastries, you can also schedule Afternoon Tea at 17 Berkshire, a fun activity for baby showers, or just a way to spend the afternoon with family and friends. Continue reading to learn a little more about Nuha and see why the deliciously sweet treats that they offer (macarons, cupcakes, and some of the best chocolate chip cookies you will ever have) make 17 Berkshire a weekly must-stop for many when visiting Midtown.

Q&A with 17 Berkshire Owner Nuha Abuduhair

Kim: Why Overton Square for your first location?

Nuha: It kind of fell into my lap. I had always been a fan of Overton Square and loved the support midtown had for local businesses. When I was ready to open a storefront, I called about another location in East Memphis and they offered me a spot in Overton Square.

Kim: What do you feel makes 17 Berkshire different from other specialty bakeries/patisseries?

Nuha: We focus on the whole experience. When you walk into the shop you’re greeted with a beautiful atmosphere, flavors that are unique, and pastries that aren’t available anywhere else in the Mid-South really. We’re able to cater to customers through Afternoon Tea, theme days, bespoke cakes, and walk-ins.

Collage of photos at 17 Berkshire featuring macaroons, candles, mugs, tea and treats

Kim Thomas

Owner of 17 Berkshire poses for a photo inside store next to display shelf of gifts and treats display

Kim Thomas

a three tier case of treats from 17 Berkshire sits on a table

Kim Thomas

Kim: What’s your favorite part about owning this business?

Nuha: The opportunities and people it’s exposed me to who I otherwise wouldn’t have met.

Kim: Any special events or upcoming classes happening that we should know about?

Nuha: We’ve got some fun theme days lined up for 2023 and will announce them soon!

Macaroons lined up inside 17 Berkshire in pink, red and purple colors

Kim Thomas

Owner of 17 Berkshire leans on pole outside of shop

Kim Thomas

Various types of cupcakes at 17 Berkshire. Cupcake in blue frosting with Oreo sticking out of it

Kim Thomas

Kim: How can people shop with you/keep up with what’s happening with 17 Berkshire?

Nuha: Sign up for our newsletter by heading to our website. There you’ll get discount codes, details on upcoming events, and more. We’re pretty active on Instagram and are trying our hand at Tiktok as well, so give us a follow there too!

17 Berkshire
2094 Trimble Pl
Memphis, TN 38104

Hours:
Tuesday-Saturday 11am-7pm
Sunday 12pm-5pm
Monday-Closed

Keep up with 17 Berkshire:

https://www.17berkshire.com/

https://www.instagram.com/17berkshire

https://www.facebook.com/17berkshire/

Photo of donut sitting in syrup at 17 Berkshire

Kim Thomas

Three croissants on a plate at 17 Berkshire

Kim Thomas

17 Berkshire

About the Author

Kim Thomas is a lifestyle blogger and photographer based in Memphis, TN. Launched in September 2010, her blog KP Fusion provides fashion, style and beauty tips with a little Memphis flavor thrown in. The goal with her blog is to keep you in the know about the cool happenings in the city and beyond, and she’s partnered with brands like Macy’s, Ulta Beauty, and Loft to help inspire others to be creative and take on beauty and fashion on their own terms.

She specializes in lifestyle photography for small businesses, interiors designers creatives + influencers; her work has been featured in Architectural Digest, HGTV Magazine and on House Beautiful, My Domaine, and Apartment Therapy. “Real life, but prettier.” is her focus with visual storytelling while helping her clients bring their brand visions to life.

Describe your perfect Memphis day:

Grab a latte + pastry from Park + Cherry while at the Dixon seeing an exhibition, stop by a few local boutiques to shop, grab lunch at Libro in Laurelwood, dinner at Catherine & Mary’s, live music at Overton Square, nightcap at Inkwell.

Your most memorable Memphis moment:

Hearing The Roots and The Isley Brothers play at The New Daisy Theater.