Memphis natives and lovers of Midtown (as well as art history), the Weinbergs have curated a unique collection of “oddities, lagniappes, curiosities, and rarities that transcend an everyday experience into something extraordinary”. Open since October 2022, the space is hauntingly beautiful, but also very welcoming. You’re sure to find something for everyone (and maybe gifts you didn’t even think of), so keep reading to take a peek inside of Paradox at PeCo and learn more about this creative family and the inspiration behind their brand.

Why Midtown Memphis for your first location? 

Because it's our home, we've grown up here, raised children here, and absolutely adore our beautiful and complicated community. We hope to serve as inspiration to other small businesses to take a chance and start their own creation in our little section of Peabody and Cooper (PeCo). 

What inspired the concept of the boutique? 

While traveling, always saying "Ooohhhh, we should have this in Memphis.", especially neighborhood shops in New Orleans and Chicago. We wanted a space to seek out curiosities, unusual things, and inspiration that reflect back experiences that have made an impact on our lives in some way. We want you to be able to find something that sparks conversation within yourself or others. 

What do you feel sets Paradox at PeCo apart from other boutiques? 

Paradox at PeCo wants our visitors to enjoy the experience from outside to inside. Our windows are a part of the landscape and activate the sidewalk and intersection. The building outside beckons the wanderer inside to experience a moody but lively interior. The experience of being in and around the store is just as intentional as the highly curated items we sell.

What’s your favorite part about owning a boutique? 

It's been a gift to get to know new and revisit old friends. People's gratitude and enthusiasm around us opening Paradox at PeCo is beyond affirming. It's magical. I, personally, love a chance to talk about Tarot and Oracle with a curious but slightly resistant new friend. It's such a healing space. I can't get enough of people walking by and stopping to peer in the windows. It's a joy. 

Any fun upcoming events we should know about? 

Yes!!! Tarot Tuesdays can be booked by signing up on our website. Look for some other fun evening events too, so sign up on the website for those updates. 

How can people shop with you/keep up with what’s happening with the store?

Our Website and Instagram (@paradoxatpeco) are the best but for sure, just pop in and see us! 
 

GO THERE:
Paradox at PeCo 
248 Cooper Street 
Memphis, TN 38104 
901.249.7562 

HOURS:
Monday: 11am - 4pm 
Tuesday - Friday: 11am - 6pm 
Saturday: 10am- 6pm 
Sunday: Closed 

FOLLOW:
https://www.paradoxatpeco.com/ 
https://www.facebook.com/paradoxatpeco 
https://www.instagram.com/paradoxatpeco/