Shop Local: Paradox at PeCo

Paradox at PeCo

Shop a Collection of "Oddities, Lagniappes, Curiosities, and Rarities..."

If you’ve been in search of a gift shop that offers unique wares while also sparking your curiosity around all things mystic, plan a visit to Paradox at PeCo, a new retail concept opened by mother-daughter duo Robbie and Fannie Weinberg. If their name sounds familiar, you may have met Robbie next door at their other business Eclectic Eye, the go-to spot in Memphis for trendy, stylish frames. 

photo of paradox shop owners
Kim Thomas
exterior of sign at Paradox
Kim Thomas

The space is hauntingly beautiful, but also very welcoming

Memphis natives and lovers of Midtown (as well as art history), the Weinbergs have curated a unique collection of “oddities, lagniappes, curiosities, and rarities that transcend an everyday experience into something extraordinary”. Open since October 2022, the space is hauntingly beautiful, but also very welcoming. You’re sure to find something for everyone (and maybe gifts you didn’t even think of), so keep reading to take a peek inside of Paradox at PeCo and learn more about this creative family and the inspiration behind their brand.

Paradox at PeCo interior
Kim Thomas
front counter designed at store
Kim Thomas

Why Midtown Memphis for your first location? 

Because it's our home, we've grown up here, raised children here, and absolutely adore our beautiful and complicated community. We hope to serve as inspiration to other small businesses to take a chance and start their own creation in our little section of Peabody and Cooper (PeCo). 

What inspired the concept of the boutique? 

While traveling, always saying "Ooohhhh, we should have this in Memphis.", especially neighborhood shops in New Orleans and Chicago. We wanted a space to seek out curiosities, unusual things, and inspiration that reflect back experiences that have made an impact on our lives in some way. We want you to be able to find something that sparks conversation within yourself or others. 

What do you feel sets Paradox at PeCo apart from other boutiques? 

Paradox at PeCo wants our visitors to enjoy the experience from outside to inside. Our windows are a part of the landscape and activate the sidewalk and intersection. The building outside beckons the wanderer inside to experience a moody but lively interior. The experience of being in and around the store is just as intentional as the highly curated items we sell.

Paradox Collage
Kim Thomas
fortune teller bookcase
Kim Thomas

What’s your favorite part about owning a boutique? 

It's been a gift to get to know new and revisit old friends. People's gratitude and enthusiasm around us opening Paradox at PeCo is beyond affirming. It's magical. I, personally, love a chance to talk about Tarot and Oracle with a curious but slightly resistant new friend. It's such a healing space. I can't get enough of people walking by and stopping to peer in the windows. It's a joy. 

Any fun upcoming events we should know about? 

Yes!!! Tarot Tuesdays can be booked by signing up on our website. Look for some other fun evening events too, so sign up on the website for those updates. 

How can people shop with you/keep up with what’s happening with the store?

Our Website and Instagram (@paradoxatpeco) are the best but for sure, just pop in and see us! 


wall decor and items for sale
Kim Thomas
jewelry at Paradox.
Kim Thomas

Paradox at PeCo 
248 Cooper Street 
Memphis, TN 38104 

Monday: 11am - 4pm 
Tuesday - Friday: 11am - 6pm 
Saturday: 10am- 6pm 
Sunday: Closed 


Books at Paradox
Kim Thomas
wide photo of shelf stuffed full of items for sale
Kim Thomas

About the Author

Kim Thomas is a lifestyle blogger and photographer based in Memphis, TN. Launched in September 2010, her blog KP Fusion provides fashion, style and beauty tips with a little Memphis flavor thrown in. The goal with her blog is to keep you in the know about the cool happenings in the city and beyond, and she’s partnered with brands like Macy’s, Ulta Beauty, and Loft to help inspire others to be creative and take on beauty and fashion on their own terms.

She specializes in lifestyle photography for small businesses, interiors designers creatives + influencers; her work has been featured in Architectural Digest, HGTV Magazine and on House Beautiful, My Domaine, and Apartment Therapy. “Real life, but prettier.” is her focus with visual storytelling while helping her clients bring their brand visions to life. 

Describe your perfect Memphis day:

Grab a latte + pastry from Park + Cherry while at the Dixon seeing an exhibition, stop by a few local boutiques to shop, grab lunch at Libro in Laurelwood, dinner at Catherine & Mary’s, live music at Overton Square, nightcap at Inkwell.

Your most memorable Memphis moment:

Hearing The Roots and The Isley Brothers play at The New Daisy Theater. 

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