Shop Local: Primas Bakery & Boutique In South Main

*Editor's note: Primas Bakery + Boutique moved locations to East Memphis. You can find them at 734 Mt Moriah Rd with all the same beloved treats and goodies.

Seeing women come together in business will always be inspiring, so learning that cousins Angelique Sloan and Rachel Mullen decided to combine their respective businesses (Mucho + RM Petit Cakes, LLC) under one roof to open Primas Bakery + Boutique, a Latin-inspired lifestyle boutique in downtown Memphis, was double the fun!

Two women standing in brightly lit shop
Kim Thomas
boutique shop with clothes and accessories
Kim Thomas
front of cut shop with tables
Kim Thomas

About Primas Boutique & Bakery In Downtown Memphis

Primas means cousins in Spanish, so it was the perfect name for their business. Open since August 2018, their lifestyle boutique is filled with vibrantly colored clothing, accessories, gifts and home goods, while the bakery offers artisan delicacies including macarons, cupcakes and cookies.

Their business concept is such a unique offering in Memphis, so we knew a Shop Local feature was in order to help highlight the bold and colorful presence that their lifestyle store brings to South Main. I popped in recently to chat with Angelique (boutique side) and Rachel (bakery side) and to see what was new.

woman in red apron standing in brightly lit bakery
Kim Thomas
Primas Co-owner Rachel Mullen runs the bakery side of the shop.
three colorful cakes on colorful stands
Kim Thomas
collage of gift items including candles, earrings, purse, children's book
Kim Thomas

Kim: Why Downtown/South Main Street for your location?

Primas: South Main is such a unique area full of history and culture. There are so many eclectic shops and restaurants on South Main. We love being able to see tourists enjoy the area!  

Kim: What do you feel makes Primas different from other specialty shops/businesses?

Primas: Primas Bakery + Boutique is a unique space where you can have your cake and shop too! The boutique is a fusion of Latin-inspired clothing, gifts, and local art. The bakery offers grab-n-go desserts along with custom cakes & special occasion pastries!

Kim: What’s your favorite part about owning this business?

We love operating our businesses under the same roof! We each get to be creative and pursue our dreams together. 

Kim: Any special events happening that we should know about? 

Catch us on the last Friday of every month for Trolley Night! We also offer 2 events each month: a themed tea party and a dessert decorating party! Details can be found online at

sugar cookies with yellow pink blue and white icing
Kim Thomas
woman in red dress standing in front of display wall in brightly lit shop
Kim Thomas
Primas co-owner Angelique Sloan manages the boutique side of the shop.
collage of gift items including candles, earrings, purse, children's book
Kim Thomas

Kim: How can people shop with you/keep up with what’s happening with the store? 

Primas: Follow us on Instagram @primasbakeryandboutique

The next time you find yourself hanging out downtown, or are in search of a unique gift for a friend, stop in to see these two bossbabes.

Primas Bakery + Boutique
523 South Main Street
Memphis, TN 38103


  • Sunday- Monday 9:00 AM - 3:00 PM
  • Tuesday -Saturday 9:00 AM - 6:00 PM


  1. Primas Facebook Page
  2. Primas Instagram Page
rows of cake pops in a bakery case vanilla and chocolate
Kim Thomas
Boutique shop with accessories and blouses
Kim Thomas

About the Author

Kim Thomas is a lifestyle blogger and photographer based in Memphis, TN. Launched in September 2010, her blog KP Fusion provides fashion, style and beauty tips with a little Memphis flavor thrown in. The goal with her blog is to keep you in the know about the cool happenings in the city and beyond, and she’s partnered with brands like Macy’s, Ulta Beauty, and Loft to help inspire others to be creative and take on beauty and fashion on their own terms.

She specializes in lifestyle photography for small businesses, interiors designers creatives + influencers; her work has been featured in Architectural Digest, HGTV Magazine and on House Beautiful, My Domaine, and Apartment Therapy. “Real life, but prettier.” is her focus with visual storytelling while helping her clients bring their brand visions to life. 

Describe your perfect Memphis day:

Grab a latte + pastry from Park + Cherry while at the Dixon seeing an exhibition, stop by a few local boutiques to shop, grab lunch at Libro in Laurelwood, dinner at Catherine & Mary’s, live music at Overton Square, nightcap at Inkwell.

Your most memorable Memphis moment:

Hearing The Roots and The Isley Brothers play at The New Daisy Theater. 

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