Unapologetically Unplugged: Valentines Day Special

How TMRW & 22 Live Entertainment Are Creating Real Artist–Fan Connection in Memphis

Memphis has never lacked talent—but what it’s often needed is intentional space. 22 Live Entertainment Group, a Memphis-based concert curation company founded by creative TMRW, is building those spaces by designing live music experiences that prioritize connection, culture, and community.

Best known for the wildly successful Unapologetically Unplugged: An R&B Experience quarterly concert series, 22 Live operates as a multiverse of shows, with each event living in its own world while sharing the same mission: bringing artists and fans closer together. That vision expanded last fall with Bluff City Bonfire, followed by Hustle & Flows in September—each experience offering a different energy while staying rooted in authenticity.

Rather than focusing on one-off concerts, TMRW and 22 Live curate moments that feel personal and immersive. Fans don’t just attend—they connect. Artists don’t just perform—they’re experienced.

As Memphis continues to grow as a creative hub, TMRW and 22 Live Entertainment are quietly shaping a future where live music is less about scale and more about real human connection.