Shop Local: ODDS Atelier

It’s ok to be odd. That’s the motto of ODDS Atelier, the eclectic streetwear brand and boutique owned by Cornelius Martin and Matthew Roumain. Branded as “The People’s Streetwear Store”, ODDS was founded in 2019, with the retail space opening on South Main Street in 2021.

Odds Atelier exterior
Kim Thomas
Odds Atelier Owner
Kim Thomas

ODDS also serves as a unique event space

The popular retail destination is about more than just clothes. In addition to carrying popular emerging brands like American Needle, Homme Femme, and Eastside Gold, ODDS also serves as a unique event space. In the past, they’ve hosted and partnered with brands like Roc Nation, Hip-Hop Weekly, and Uncle Nearest Premium Whiskey for activations and launches, so suffice it to say, they're a fun brand that’s also for the culture.

Odds Atelier Interior
Kim Thomas

Take a peek inside the multi-level space and learn more about the brand’s impact on both style and our local creative community.

Why Downtown Memphis/South Main for your first location?

When deciding on a location for our business, Downtown Memphis/South Main was an obvious choice due to our familiarity with the area and our appreciation for its unique blend of architectural charm and artistic community. As our business focuses heavily on fashion and creativity, the thriving Art District of Downtown Memphis was a natural fit for our operations.

What inspired the concept of the ODDS Atelier?

Since college, our dream has been to establish a space that embodies our passion for creativity and fashion. We envisioned a unique and experimental concept that beautifully integrated our core interests of fashion, music, art and technology. We aimed to create something beyond just a clothing store; a destination that is a must-visit for both locals and tourists alike.

Odds Atelier interior clothes rack
Kim Thomas
Odds Atelier collage
Kim Thomas

What do you feel sets ODDS Atelier apart from other streetwear boutiques?

Our keen eye for identifying emerging brands and fashion trends before they happen, and our commitment to engaging with the community through a wide range of in-store events - including pop ups, movie viewings, album releases, artist showcases, art events and fashion themed workshops. All of which have helped to earn us the title of "The People's Streetwear Store".

What’s your favorite part about owning ODDS Atelier ?

We take great pleasure in witnessing our concepts and creations materialize, while receiving valuable feedback from our customers. Moreover, we relish engaging with our community, which we affectionately referred to as the "ODDS Society", understanding their interests and shared love for fashion and other common pursuits.

Odds Atelier interior faces
Kim Thomas
Odds Atelier clothes close up
Kim Thomas

How can people shop with you/keep up with what’s happening with the shop?

Stay up-to-date by following us on Instagram (@odds_atelier) and liking our Facebook page (ODDS Atelier). For online shopping convenience, visit our website at And for personalized shopping experience and friendly chat in-person, drop by our store located 304 South Main.

Odds Atelier Sign
Kim Thomas
Odds Atelier interior
Kim Thomas

Go There:

ODDS Atelier
304 S Main St Memphis, TN 38103

Monday - Tuesday: CLOSED
Wednesday - Thursday: 1:00 PM - 7:00 PM 
Friday - Saturday: 1:00 PM - 8:00 PM
Sunday: 1:00 PM - 6:00 PM


interior angle of store showing where people walk in
Kim Thomas

About the Author

Kim Thomas is a lifestyle blogger and photographer based in Memphis, TN. Launched in September 2010, her blog KP Fusion provides fashion, style and beauty tips with a little Memphis flavor thrown in. The goal with her blog is to keep you in the know about the cool happenings in the city and beyond, and she’s partnered with brands like Macy’s, Ulta Beauty, and Loft to help inspire others to be creative and take on beauty and fashion on their own terms.

She specializes in lifestyle photography for small businesses, interiors designers creatives + influencers; her work has been featured in Architectural Digest, HGTV Magazine and on House Beautiful, My Domaine, and Apartment Therapy. “Real life, but prettier.” is her focus with visual storytelling while helping her clients bring their brand visions to life. 

Describe your perfect Memphis day:

Grab a latte + pastry from Park + Cherry while at the Dixon seeing an exhibition, stop by a few local boutiques to shop, grab lunch at Libro in Laurelwood, dinner at Catherine & Mary’s, live music at Overton Square, nightcap at Inkwell.

Your most memorable Memphis moment:

Hearing The Roots and The Isley Brothers play at The New Daisy Theater. 

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