Shop Local: Golden Hour

Being a plant mama is not in my DNA (I once accidentally killed a plant because I thought that it was fake, so fresh flowers only for me!), but I’ve always been fascinated by the people that are.

When Amy McPherson and Kylie McKay opened Golden Hour in October 2020, it instantly became a hit with all of the plant lovers in my life, not only because of their botanical offerings, but also because of the cool, slightly bohemian aesthetic of the shop. The cute little “plant babies” that people were able to get from the locally owned, women-owned shop became a welcomed reprieve from the mundane daily experiences due to Covid.

Located in a gorgeous space right next door to Comeback Coffee, Golden Hour also offers cute home decor accessories, candles and other gifts in addition to plants. I recently popped in to meet the owners and learn more about their inspiration behind it.

Golden Hour Storefront
Kim Thomas
Golden Hour
Kim Thomas
Golden Hour Ladies
Kim Thomas

Q&A With Golden Hour Owners Amy McPherson And Kylie McKay

Why the Pinch District for your first location?

We are no stranger to the Pinch - Amy and her husband Hayes own Comeback Coffee next door, and Kylie joined the Comeback team as a barista for a year before opening Golden Hour. We love the history of the Pinch and have big dreams for what it will become as it is further revitalized in the years to come. It’s been a quiet stretch of Main for many years, but we are so inspired by its history as a center of commerce in Memphis’ early years, and are proud to be a part of bringing people back to the district. 

What do you feel makes Golden Hour different from other plant/ floral shops?

We wanted to create a space that felt like a home, showing our shoppers how to incorporate plants into their homes in ways that a traditional nursery cannot. We are constantly seeking out new growers to keep hard-to-find and unique plants in stock, and offer a really personal shopping experience by showing shoppers plants that will fit their needs and teaching them how to care for them properly. We focus on small businesses and independent makers for most of our other merchandise, offering shoppers candles, home goods, and stationery that they won’t find elsewhere in town. 

Does Golden Hour offer any classes or any additional education for those that may not know much about plants/have black thumbs?

Classes are something we are planning to do in the future! We haven’t been able to yet due to space and COVID, but that is in the works. We do work hard to educate our customers in other ways, talking over care and issues in the store and via social media. We always encourage our customers to reach out if they have plant care questions, and are happy to help customers choose plants that will be suitable for their environment and plant knowledge level.

Golden Hour 2
Kim Thomas
Golden Hour Cards
Kim Thomas

What’s your favorite part about owning this business?

We have loved getting connected to our community in new ways in Memphis. We have had the opportunity to meet and build relationships with so many cool people, which has been so exciting. We also have been able to hire two full-time employees since opening, which is such a privilege. We love that we have been able to create jobs in Memphis and build an incredible little team of very cool women.

How can people shop with you/keep up with what’s happening with the store?

Shop with us in store Tuesday-Saturday 10am-4pm and Sunday 12pm-4pm, and keep up with what’s new on Instagram! We always post stories when we get new plants in, so it’s a great way to see what’s new in the store. @goldenhourmemphis

Golden Hour
356 N Main Street
Memphis, TN 38103

"Golden" Hours:
Tuesday-Saturday 10 am to 4 pm
Sunday 12pm-4pm
Monday Closed


Golden Hour Cards
Kim Thomas
Golden Hour Water Plants
Kim Thomas

About the Author

Kim Thomas is a lifestyle blogger and photographer based in Memphis, TN. Launched in September 2010, her blog KP Fusion provides fashion, style and beauty tips with a little Memphis flavor thrown in. The goal with her blog is to keep you in the know about the cool happenings in the city and beyond, and she’s partnered with brands like Macy’s, Ulta Beauty, and Loft to help inspire others to be creative and take on beauty and fashion on their own terms.

She specializes in lifestyle photography for small businesses, interiors designers creatives + influencers; her work has been featured in Architectural Digest, HGTV Magazine and on House Beautiful, My Domaine, and Apartment Therapy. “Real life, but prettier.” is her focus with visual storytelling while helping her clients bring their brand visions to life. 

Describe your perfect Memphis day:

Grab a latte + pastry from Park + Cherry while at the Dixon seeing an exhibition, stop by a few local boutiques to shop, grab lunch at Libro in Laurelwood, dinner at Catherine & Mary’s, live music at Overton Square, nightcap at Inkwell.

Your most memorable Memphis moment:

Hearing The Roots and The Isley Brothers play at The New Daisy Theater. 

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