New Bread Bakery! Ginger's Bread Co. Now Open In Midtown

Shoaf's Loaves are All-Organic Lovin' From the Oven

Fresh baked bread, baguettes, sourdough, challah, croissants, cookies, and more!

There's a new bakery offering fresh bread and more in midtown! Jimmie Hoxie's The Ginger's Bread started up during the pandemic offering pickup, and today opened a brick-and-mortar location at 1613 Union Avenue. The goods are baked each morning at Otherfoods Kitchen and brought over to the new space, which is in between the fancy brick Valvoline and the Mormon storefront on Union.

They're in a "soft opening" period, open Tuesday through Friday from 7 a.m. until 5 p.m. (or until everything's sold out) and Saturday from 10 a.m. to 4 p.m. You can order online ahead of time and pick up at the store, or you can just see what they have in stock at the shop.

three loaves of homemade bread
Holly Whitfield
gingers bread loaf
Holly Whitfield

Today I stopped in about 11:30 and talked with Grant Whittle, who explained that the chocolate croissants had sold out quickly but there was still a selection of other things left. I bought all the vegan chocolate chip tahini cookies—they were so delicious, thicky, and filling. I also snagged the last loaf of rosemary sourdough. 

Grant explained that Jimmie uses a twenty-year-old sourdough starter that he's been tending for years as the basis for most of their bread loaves. There's also a soft and fluffly challah and a variety of cookies including a Mexican cocoa cookie, chocolate ginger, cake-y sprinkle cookies and more.

vegan chocolate chip cookies
Holly Whitfield
gingers bread exterior
Holly Whitfield

Ginger's Bread Co. plans to have art vendors set up in their front space most days and some new signage out front. While there are a couple tables, it's more of a grab 'n' go kind of place. 

The soft opening is now through June 4th, which is the official grand opening. Go check it out and support our local bread bakery in Memphis!

Go there: 

Ginger's Bread Co. 
1613 Union Ave.
Memphis, Tenn. 38104

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Elizabeth Wallace
So, I am coming from Portland, Oregon traveling Amtrak with my 6'10" 21 yr old son Alex and meeting my 36 yr old Amanda in Chicago so we can get on the New Orleans Amtrak Dec 15th and get there in Memphis the 16th 6:30 am where My 27 yr old daughter Megan is coming from Nashville, TN to get us After we spend the night in Memphis to see it, enough it, eat there and bring some remembrance items back with us to Nashville for Christmas and mail home. Dec 18th is Megans college Graduation from TSU ( went to Belmont first) but she did it, all alone. We are no longer a fully employed family do to dad disablities, and no jobs so we are on a shoesting trip.....can you recommend the best cheap, free places to see in Memphis and where your place is near the train station ? We will also look for a hotel for 4 of us and wanted to at least get an idea from the residents ( not visitors center of what they like in Memphis that would be memorable !) thanks Elizabeth
December 4, 2010 1:04pm
Elizabeth Wallace
( correction, it is "enjoy it" not "enough it" and "dads" not dad "due" not do-sorry still asleep !! please correct post first.
December 4, 2010 1:10pm
Kerry (admin)
Elizabeth- I'm emailing you.
December 6, 2010 11:46am
jean laughlin
would love to know how to get you rolls without going downtown. I ilve in east memphis thank you jean laughlin
August 24, 2011 10:00am