Frost Bake Shop Brings The Sweetness

Posted by Holly Whitfield | November 16th 2019 7197 0

Attention, dessert lovers: Frost Bake Shop is a must-try in Memphis and Collierville.

Frost Bake Shop in Laurelwood, which opened in 2013, was the first retail location for All American Sweets, aka, the bakery that provides cakes to restaurants around town. In 2016, they opened a Collierville location.

One wall of the bakery’s long, narrow space in Laurelwood is lined with tables and chairs. The other side has a store-length bakery case stuffed with cakes (available whole or by the slice), cookies, cupcakes and pies.

I went home with a gooey butter cookie that I inhaled before I could take an adequate picture of it, it was so delicious. Imagine a scenario in which eating a stick of butter was an acceptable thing to do, and that’s what this cookie tastes like – it’s creamy and melty and just the slightest bit salty.


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I managed to make it home with my entire slice of Memphis Cream cake intact. It’s moist banana cake (think banana bread, but softer) layered with peanut butter cream and topped with a thin layer of chocolate ganache.

Frost Bake Shop Memphis Cream Cake cupcakes

Frost also offers incredible decorated cakes for birthdays, weddings, grooms’ cakes, and more. They can really turn a big pastry into a work of art, like what you’d see on one of the many shows dedicated to cake on the Food Network. Frost provided scrumptious mini cupcakes for the I Love Memphis Blog’s 5th birthday party as well as the big awesome Memphis cake on display that day.

Go there:

Frost Bake Shop

394 South Grove Park Road (Laurelwood Shopping Center)
1016 W. Poplar Ave.


Originally published 2013. Updated 2019.

Show Comments


  1. Linden says:

    Yay! I've had their cupcakes at a bridal shower and they are fantastic! So glad they have a retail location now.

  2. Tim Friday says:

    I'm really glad to know about this place since I have a sweet tooth that will be the death of me. I will have to make a visit to Frost soon…

  3. Erica says:

    Gross!  Had a gooey butter cookie today and I still have the worst after taste in my mouth and this is 4 hours later..,, they clearly use artificial coloring because that is all I can still taste. I avoid artificial coloring in food so I am very sensitive to it. 

  4. Jessie says:

    Thanks for this post! I had my inaugural visit a few days ago, and it was superb!  Chef Bill was on hand, and he was happy to share company philosophies, care of maintaining from-scratch recipes, and just a happy demeanor.  Tried a lemon cupcake (after hearing of zesting 60 lbs of lemons!) and a gooey butter cookie.  Both superb!

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