Exercise Your Freedom of Choice at YoLo

Exercise Your Freedom of Choice at YoLo

Yo Lo, Collierville, Tenn.

I've heard stories from friends that have lived in larger cities about ice cream shops where you can pick out your own flavors and then top them as you see fit. I figured that such places were too good to be true.

That is, until YoLo opened.

The beauty of YoLo is that there are very few rules. You pick up a cup at the beginning of the line and then fill it with as much frozen yogurt as you want. They've got eight flavors daily. Some are traditional (chocolate, vanilla, birthday cake), others are more exotic (blueberry tart and pomegranate were options yesterday).

Once you've got your yogurt, you can top it with anything from the toppings bar. There are more than 20 options: fresh fruit from local orchards, cereal, gummy bears, cookies, and locally made granola. At the end of the line, you weigh your cup and pay by the ounce.

Inside YoLo, Collierville, Tenn.

I filled my cup with a combination of  pomegranate and blueberry tart frozen yogurt. The yogurt was totally high end - the flavor was rich and it was thick and creamy. I topped my yogurt with shredded coconut, fresh strawberries and pineapples, and cookie dough.

When I was there yesterday afternoon, the tidy shop was bustling with families. I would have loved YoLo as a kid. If you've got kids, it's a great place to take them to teach decision making skills. The yogurt costs 45 cents per ounce, so it's affordable enough to go a little crazy with the toppings.

Right now, the only YoLo location is in the Collierville town square, but there's a second YoLo opening in East Memphis in the next few weeks.

Go There:


102 E. Mulberry
Collierville, TN 38017
(901) 861-0037

YoLo Frozen Yogurt Menu, Reviews, Photos, Location and Info - Zomato

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I went to yolo went yesterday to visit a friend to is a manager and would highly recommend it even if it's a bit of a drive. The local made toppings are a great compliment to the tasty frozen yogurt!
August 5, 2010 11:57am

Haven't been yet, but definitely taking the kiddos this weekend! Heard that The LadyBugg Bakery makes some of the toppings. LOVE LadyBugg and this place sounds awesome. Can't wait to try it out!
August 5, 2010 8:31pm

The blondies are awesome....I think Monkey Bread Bakery did those....awesome!!
August 6, 2010 6:02pm

Down, But Defi…
[...] then I have conversations over yogurt with friends who point out the positives.  And I sit in meetings and hear the CEO of the [...]
September 2, 2010 10:07am

LOVE YoLo! Absolutely delicious yogurt, very creamy and exotic flavors. The kids loved the fact that you get to fill up your cup and put on your own toppings and that there were so many of them! I believe the location in East Memphis is supporting La Chica Bakerita, using their mint chocolate mini cookies as toppings. YUM! Definitely worth the drive, according to the kids we will be back!!
September 16, 2010 10:45pm

I recently heard about yolo from a friend & I am so glad I tried them out because I think I'm love with the place now their frozen yogurt is the best.
September 20, 2010 12:44pm

Tyler Wainright
Just in case your readers weren't aware, the YoLo's in East Memphis is now open. I've been there a couple if times now and the yogurt is awesome and the place is always packed!
October 11, 2010 1:28pm

My Bowl Runnet…
[...] add the sauce, cook it with noodles or rice and deliver it to your table. It’s sort of like YoLo, but with stir fry. The end [...]
January 5, 2011 3:54pm

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[...] more reviews, check out the I Love Memphis blog, Yelp, or [...]
March 23, 2011 7:01pm

See the Magic …
[...] My long distance relationship with frozen yogurt is over! Local self-serve yogurt emporium YoLo has opened a second location on Erin Way in East Memphis. It’s practically in the dead center [...]
August 24, 2010 11:57am