901 Popper Throwdown This Weekend At High Cotton

Posted by Holly Whitfield | March 18th 2019 5834 0

Ed. Note: Start the 2019 festival season off with a pop at this Sunday’s free event at High Cotton. Contributor Michael Butler sat down with 901 Popper Throwdown founder Seth Agranov to get the scoop on this newish annual event.

All photos provided by Seth via Popper Throwdown. This post has been updated for the 2019 event.

Everyone sit down for a second. I have some amazing news for you. This Sunday, March 24, 2019 from noon to 6 p.m. at High Cotton Brewery on Madison, the 3rd Annual Popper Throwdown is going down!

Why should you come to this jalapeño popper contest? Because not only can you watch teams compete for the title of “Best Popper” and – new for 2019 – the “Anything On a Stick” category, but it’s family-friendly, with live music and activities, and it’s free to get in. 

The Edge Alley and The Crawfish Shack will be onsite, plus you can purchase beer from High Cotton Brewing. Leave the coolers at home, but bring your well-behaved, supervised, leashed dogs if you like.

Here’s my Q&A with the creator of Popper Throwdown, Seth Agranov.

Michael: Popper Throwdown…what? How did this event come about?

Seth: A few friends and I kept making tweaks to a recipe I posted years ago about making the most delicious Jalapeño Poppers. We battled back and forth with social media pictures about who had the best popper. Based on my experience with putting on Burger Fest, competing in the Southern Hot Wing Festival, Memphis in May, and other small local cook-offs, it made sense to turn this into an official competition.

Originally, we wanted to do this in someone’s backyard, but none of our wives wanted 20 guys drinking beer trekking through the houses to use the kitchens and bathrooms. The wives brought up the idea of beer and from there, we took [the idea] to a couple local breweries. High Cotton stepped up and together we came up with the full concept for the 901 Popper Throwdown.


Michael: Why should people come to the Popper Throwdown this weekend?

Seth: Popper Throwdown is obviously being held at the brewery, but we’re also blocking off the street outside (Monroe Avenue) and making it a proper festival. There will be music on stage all day provided by Joe Dowling, Outer Ring, and Trouble No More.

High Cotton will have beer for sale and Edge Alley and The Crawfish Shack will have food for sale. (Ed. Note: Yes, crawfish!) 

Most importantly, this event will benefit Memphis Paws, Inc.**, a 501C3 charity that makes donations to animal organizations and rescues. Over the past seven years Memphis Paws has donated more than $50,000 to local animal care organizations.

Michael: Who should come to this Sunday’s Popper Throwdown? 

Seth: Popper Throwdown is a family-friendly event. It’s early in the spring season and we encourage people to come get outside end enjoy some great local food, music, and each other. We are kid- and pet-friendly, but we always ask people who plan to bring their dogs to use good judgement.



serious judging happening



** Memphis Paw, Inc. benefits organizations like Spay Memphis and rescues like Street Dog Foundation, Tunica Humane Society, Fayette County Animal Rescue, Alive Memphis Rescue, Hearts of Gold Pitfall Rescue, Memphis Pets Alive, Tails of Hope Dog Rescue, Desoto Animal Rescue Society, The Savior Foundation and Memphis Area Golden Retriever Rescue.

Go There:

3rd Annual 901 Popper Throwdown
March 24, 2018, noon to 6 p.m.
Facebook Event

High Cotton Brewing
598 Monroe Avenue
Memphis, Tennessee 38103

free to enter

Popperazzi! Ha!

About The Author
Michael Butler, Jr. is a native Memphian, blogger, photographer, and United States Navy veteran. He loves the food, people, and scenery of Memphis and wants to showcase all the city’s great things. Michael loves to spend free time with his daughter, hanging with friends on local restaurants, or playing a game of cornhole. He’s an urban explorer who believes that life is for living. Follow him on Facebook, InstagramTwitter, or his blog.

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