The 29th Annual Southern Heritage Classic
Starting tomorrow and going through the weekend in Memphis is the 29th annual Southern Heritage Classic. This weekend is full of music, parades, and parties – but everything centers on the big game – an annual matchup between Jackson State and Tennessee State.
(The Southern Heritage Classic is also #55 on our list of Reasons To Love Memphis!)
Here’s the schedule:
Invite-only VIP Party hosted by Mayor Strickland.
– Annual 5 a.m. Tom Joyner Morning Show, broadcasted live from Tiger Lane at the Fairgrounds.
– College & Career Fair at 9 a.m. at the Pipkin Building.
– Classic Music Festival at 8 p.m. at the Landers Center feat. Tank, K. Michaelle, Ro James, Major
– Classic Tailgate starting at 8 a.m. at the Liberty Bowl parking lot and Tobey Park
– Classic/NIKE Kids 3K at 9 a.m. at the National Civil Rights Museum
– Classic Parade at 9 a.m. presented by the Orange Mound Parade Committee. Route: Park Avenue from Haynes to Airways, feat. high school marching bands.
– The Southern Heritage Classic Football game! Kickoff is at 6 p.m. Tickets $23 and up. Featuring the famous halftime show starring JSU’s Sonic Boom of the south and TSU’s Aristocrat of Bands, plus the grand finale – 5th Quarter Battle of the Bands.
I spoke to Southern Heritage Classic founder Fred Jones a few years ago. He gave me some background on this incredible fun long weekend, which has a major impact on Memphis.
Holly: How did the Southern Heritage Classic start?
Mr. Jones: I founded the event in 1990 as a way I could produce an event that included music and sports, but also to prove I could do it here. Memphis at that time had a reputation, a) that things were hard to get off the ground here, but also b) if you can be successful here, you can be successful anywhere.
Holly: How has this event grown and changed since then?
Mr. Jones: At first, it was mostly alumni groups from both schools that participated. Over time, the Southern Heritage Classic has come to attract more general fans or people who just want to come to Memphis to visit. Also, the Internet wasn’t really around in 1990, so we’ve learned how to incorporate the Internet and social media into what we’re doing and how we’re doing it.
Holly: How many people come out for the event?
Mr. Jones: Usually, we have more than 40,000 people at the football game, between 15,000 – 20,000 for the parade, and about 10,000 people tailgating.
Holly: What can folks expect when they come to Memphis or attend the SHC this weekend?
Mr. Jones: We strive to maintain tradition, so while we do the same things every year, we work to enhance those. Historically, when you come to an HBCU football game, you have the football game of course, but also some of the greatest bands in the country with tremendous reputations. You know you’re going to be entertained.
What we’ve been able to do – it’s like what’s happened with the Super Bowl – is have a variety of things for people to get involved in beyond just the game. That’s what the Classic has represented. It’s a way to incorporate what is good about Memphis: the National Civil Rights Museum, Stax, Graceland, Beale Street, and more, and show that to people that come to be a part of the Classic.
For more info, check out the SHC website at southernheritageclassic.com
29th Annual Southern Heritage Classic
September 6-8, 2018
Various Locations (game at the Liberty Bowl)