How To Catch ‘Em All In Memphis: FanBank Launches Pokemon GO Local This Weekend
If you’re part of the Pokemon GO craze, you’ll be excited ecstatic to know that FanBank will drop some serious Lures this weekend in Memphis, and I have the details!
First, let me justify why I’m talking about a phone app: At its height two weeks ago, Pokemon Go had more users than Tinder or Twitter (which blows my mind) and more engagement than – hold on to your hats – Facebook. That’s leveled off a bit now, but Pokemon Go is still the #1 or #2 app in most countries around the world.
All those people you see wandering around staring at their phones? They’re playing Pokemon Go. Now back to how FanBank will use this phenomenon to support Memphis…
You can redeem these FanCoins for rewards like gift cards, experiences (like Grizz perks), free stuff, and contest entries. FanBank’s goal is to support and drive traffic to Memphis businesses, so their new Pokemon GO Local program makes total sense.
Every weekend starting this week, FanBank will place Lure Modules at PokeStops near 15-20 FanBank businesses. Each business will have about three hours of the module.
I am going to update this post every week that I can to let you know where the little critters can be found.
Here’s how it works:
1. Sign up for FanBank here
2. Go to the PokeStops and catch ’em all, etc. (schedule and locations listed below)
3. Make a purchase at one of the FanBank businesses
4. Later, redeem your FanCoins
This weekend – August 6 – 7, 2016: Pokemon Go Local will be in midtown.
Here’s a list of participating FanBank businesses:
I would also strongly recommend you follow FanBank on Facebook and Twitter for more insider information. Here’s what happened when they dropped a “test” Lure last week at Central BBQ:
— Eric Bourgeois (@epbourgeois) July 21, 2016
But Wait, There’s More
Did you know that FanBank is a national company, but they launched in Memphis? I talked to FanBank’s founder Mitch Jacobs about his decision to launch here:
Holly: Why did you choose Memphis as the launch city for FanBank?
Mitch: Our goal is to build something great for [local] businesses and Memphis was just the kind of iconic city to be the birthplace for this global solution. Most of all, it has incredible neighborhoods and local businesses.
We believe that strong local businesses are critical to strong communities and we loved the idea of teaming up with this great city to create and refine the FanBank solution.
Holly: What do we know about other cities doing similar things to connect local businesses to the huge Pokemon Go player base? Is Memphis the first?
Mitch: McDonald’s made an announcement that they are doing something with their locations but it has not launched in the U.S. yet.
This is why FanBank exists – to help local business owners who should be able to move faster and be on the forefront of exciting consumer trends can do that without being distracted from running their shop. We’ve found most local businesses want to get involved in these things but can’t because they don’t have the time to learn how to use it, advertise it, etc and that’s how FanBank is a real asset.
If you’re confused about PokemonGo, first know that it’s not this:
It’s a game you play on your phone. I’m not going to get into all the details, there are plenty of “How To” and “What The Heck” articles online. Just FYI though, a Lure Module attracts tons of Pokemon so you can catch them all at once.
Do you play Pokemon GO? Will you go out this weekend to play Pokemon GO Local? What team are you on? Let me know your thoughts in the comments.
If you’re a local business that is offering PokemonGo discounts for players, or you have a gym at your locations, please let me know specifically the terms of that discount in the comments. I’ve heard about Belly Acres, Botanic Gardens, and Maggie Moo’s…