DeNovo Style Keeps You Cute When You're Cold
DeNovo Style Keeps You Cute When You're Cold
It started with a line drawing of a coat that Elizabeth Holliday saw in a book about 1930's style.
She wanted the coat, so the former fashion design student started drafting and sewing. The resulting coat, a buckled trench with a wide lapel that Holliday calls the "Coach coat", came out so lovely that her friends started asking her to make coats for them.
Eleven years later, Holliday is still designing for her label, DeNovo Style. She hand makes each coat in her small home studio in Cooper-Young.
Her coats are gorgeously structured, seamed in ways that are universally flattering. They're made out of colorful, textured wool, cashmere and classed-up sweatshirt fleece, and their vintage influence gives them a certain timelessness. I especially like the slightly military Urban Mixed Up jacket - it looks like a more formal version of my favorite hoodie.
All of that detail and care doesn't come cheap. Most of the coats are priced between $170 and $500. They're built to last, though - each Coach Coat takes Holliday about seven hours to make, and she sews each piece on one machine. She does custom work as well.
"I love the feeling of finding something in a store that makes me feel good," Holliday told me. "Being able to give that feeling to other people is my favorite part of designing."
Right now, the coats aren't available in stores (though that's in the works). You can see the whole collection on the DeNovo Style Etsy shop.
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