Found: 901 Tequila
Bottles 901 Tequila
I found a Memphis scavenger hunt item in New York City!
Those bottles on the bar are full of Justin Timberlake’s newest venture, 901 Tequila. Seriously, is there anything that man doesn’t do? He sings, he dances, he acts, he owns a golf course, and now he’s distilling tequila - decently tasty tequila.
It was appropriately served at the Memphis the Musical after party at the Hard Rock in Times Square on Monday night in a signature cocktail.
Made with love from Memphis!
I’m not entirely sure what was in the cocktail, but it did taste as pink as it looks. It was sort of like spiked pink lemonade. I’m not a huge fan of tequila, so I was glad that it blended into the drink well and gave it the slight taste of something alcoholic, but without that “HELLO! I’M TEQUILA!” thing that tequila-based drinks tend to have.
If you want to try 901 Tequila, the Flyer has a few reader-submitted cocktail recipes that you can try.
Have you already tried it? Did you like it? What (if anything) did you mix it with?
South of Beale has been serving 901 for quite a while now, and has several mixed drinks based on it. You might hit them up on twitter (@southofbeale) and see what they have to say about it.
I’m not a tequila fan, but boiled sugar syrup reduced and combined with lime… very good on hot day. The 901 was smooth, not the tequila-why did I do this-variety.